While October is full of fun and interesting observances, this one final day of the month gets all the attention. But there’s no need to wait until the end of the month to leverage it for fun and creative marketing. There are several ways to use Halloween to come up with fun and attractive promotions that will increase engagement and attract more customers to your Yard Card business.
1. Spookify your Website
This is a super-simple Halloween marketing idea that can be fun for you too. Decorate your homepage with pumpkins and spider webs. Swap out the feature image on your website with a photo displaying a fun Halloween Yard Card. Create a pop-up highlighting your “BOO” displays. Finally, update your Google Business cover photo to a Halloween-inspired one using Photoshop or Canva.
There are a few things with regard to Social Media that can help make your Halloween promotions successful. First, be sure to take plenty of pictures and share them before, during, and after Halloween. Capture customer photos and (with their permission) share them on your Facebook page. Encourage others to do the same. Second, use hashtags (you even can apply all of them to one post) to boost your exposure and get better results. Social Media is a two-way street, and the more you engage with your followers, the more they will continue to engage with you. One final tip is that you can also share useful or fun content from local businesses and other influencers, such as pictures, recipes, costume ideas, safety tips, and events. The more content you put on social media, the more attention your business will get!
This may seem obvious but use your own yard to showcase your Fall and Halloween displays, and get photos for marketing. A dear friend of mine once said, “Yard Cards aren’t making any money sitting in the garage,” and she is so right. Set up a simple “BOO” and change out the letters so your customers can see the colors you have in your inventory. Take pictures and create a collage using PicsArt or Canva. Maybe experiment with a skyscraper display (3 tiers or more) that says “Happy Fall” and include leaves, pumpkins, scarecrows, latte’s, etc. This is where those layering pins come in handy. Change your yard set up every few days and get creative with things you already have, no need to buy all the things. On Halloween, make sure you have an epic display and include a photo op and solar lights so parents can get pictures. Don’t forget to include your marketing sign and ask parents to tag your business on Social Media.
Looking for more engagement on your Social Media sites? Grab a jar and fill it with something Halloween inspired: candy eyeballs, plastic spiders, or vampire teeth, etc. Post a picture or a video of the jar and have people comment with their guesses and tag their friends to get their guesses! Want more email addresses for your newsletter? Put the jar on a table where you will be handing out Halloween candy for Trick or Treaters. Have families enter their guesses and include their name and email address. The winner gets a FREE Yard Card. Announce the winner on email and social media.
5. Hot Dogs and BOOze
Everyone will be handing out candy to the little “ghouls” and boys, but make your house standout by offering something for the adults. Since you will have a captive audience taking pictures of their little vampires and princesses with the Yard Card display, offer the parents (of legal age) a Beer and a Hot Dog. Grill the hot dogs ahead of time, place in buns, but don’t add condiments yet or the buns will get soggy. Wrap the hot dogs individually in foil after they are placed into the buns and place in a cooler or insulated bag to keep them warm. Don’t forget to give out your marketing material (business card, flyer, swag) as well.
These 5 tips will help your business to increase engagement, attract new customers, awaken dormant existing customers and build your local presence both online and off. Don’t forget to share your marketing ideas and post photos to our Facebook Group!
ABOUT THE AUTHOR
Elaina Boling is the owner of The Yard Life, a yard card company in Fort Collins, Colorado as well as a processing specialist for Yard Card Supply. She is passionate about quality products, mentoring, and growing the yard card industry.